I. Core interests

Consumers have different focus points for different products. For example, for beauty products, consumers' physical needs are concerned with products that can solve a certain skin problem, and psychological needs are concerned with visual aesthetics, so they must be integrated on the packaging box. The "beauty" element creates a beautiful dream for consumers.

The same product has different core interests on different occasions. For example, it is also cosmetics. When consumers use it, they are more concerned about the benefits and effectiveness. The packaging box must have the characteristics of real prices, and gift boxes, consumers are more concerned about " "Face", so the packaging specifications should be atmospheric, and the printing should be exquisite, otherwise the generosity of the gift giver will not be reflected, and the gift giver and recipient will not have glory on their faces.

Second, unique feelings

Consumers' attention to a product is generally from an unintentional state to an intentional state. If consumers can be the first to notice and have a good feeling among a large number of products, consumers will have a greater opportunity to buy, creating a difference The feeling of change has always been the result of dreams of enterprises and brands. For example, the skin brightening liquid creates gradient graphic elements on the packaging box, and the color uses technical silver to give people a delicate, pure, high-end feel. At the same time, it is unique on the cosmetic packaging box based on pure base color, which is easy. "Jump out" among a lot of competing products.

Deep memory points

The packaging box will leave a deep memory point, which can be deeply branded in the consumer's mind and will not disappear easily. These are powerful means for the product to distinguish it from other brands, so that consumers can quickly generate memory and have Conducive to generating continuous purchases.

Fourth, absolute trust

To allow consumers to dispel doubts and build trust in a product, a good product box can often be more effective than sound. One strategy is to let consumers see through, use transparent packaging materials or shoot real objects to let consumers see what is inside the product, rest assured to consume boldly, and another strategy is to indicate on the box or authoritative scientific research Institutions and certain insurance companies undertake quality insurance, followed by production dates, shelf life, etc., of course, barcodes, unified national retail prices, etc., to enhance consumer buying confidence and achieve sales.

V. Counterpoint image

Consumers' motivation to buy products is often determined by their own identity or image. When the product can reflect their own image or identity, consumers will have the urge to buy. For example, "Skin Brightening Liquid Cosmetics" is for white-collar women who are eager for beauty and are over 25 years old.

A good box can hold a promoter, even if there is little or no advertising, it can also trigger consumers' crazy buying desires and set off a fire in the market.