In the increasingly fierce market competition, how to attract the attention of consumers is an important reflection of corporate competitiveness. For this reason, some people call today's market economy the "eyeball economy." And the packaging design of the goods is the first level for consumers to recognize the goods. It carries the important mission of attracting attention and is also an important means to realize the value of the goods. It plays an active role in the fields of production, circulation, sales and consumption.

At present, there are relatively serious infringements in the field of packaging design. Good designs of enterprises often suffer from infringements such as counterfeiting to varying degrees. The law gives us various rights, and the realization of rights depends on the subject to exercise it. Weapons, defend their rights. The packaging industry maintains its rights in the following ways:

1. Apply for a design patent. Designs are also called industrial designs, or simply industrial designs. It is a new design about the shape, pattern, color, or combination of products that is aesthetically pleasing and suitable for industrial applications. The protection of the design began in 1711, and the city of Lyon, France, established regulations to protect the city's silk fabric patterns. This system with a history of nearly 300 years has been widely used worldwide. At present, many domestic enterprises also apply for design patents to protect their unique packaging designs. For example, a winery in Hubei once designed a bell-shaped wine bottle and applied for a design patent to protect it. When the packaging design is completed, an enterprise can apply for a design patent even during the design process.

2. Registered trademark. Any symbol or coincident combination that can distinguish the goods or services of one enterprise from the goods or services of another enterprise is called a trademark. By registering trademarks, it is possible to prevent criminals from pre-registering trademarks or using them to produce fake and shoddy products, thereby damaging the reputation of the original enterprise.

Facing all kinds of illegal behaviors in real life, we must use the weapons of law to crack down on criminals and protect our legitimate rights and interests. Packaging is the first line of defense for consumers. Consumers often distinguish by distinguishing packaging Brands, so we must pay attention to the design protection of packaging boxes to avoid being infringed.