What is a product packaging strategy? A product packaging strategy is based on the company ’s product characteristics, combined with the sales market and people ’s consumer needs, according to the company ’s product characteristics, the product ’s target market, packaging method, and grade. Use of purposeful and selective strategies. So what product packaging strategies can companies consider when choosing custom packaging? Let's take a look together.

1. Portable packaging strategy. Before deciding on a product packaging box, an enterprise should give priority to considering whether the packaging box can bring convenience to consumers in terms of purchase, carrying, use, and storage. If the product is large and not portable, companies should design and apply a portable packaging box from the perspective of consumers.

2. Low-cost packaging strategy. This packaging strategy is applied to things that are not costly for the company's products or widely used in daily life, such as general clothing, footwear, fruit packaging boxes, etc. Enterprises use this packaging strategy because the cost of the product itself is not high. The sales price also has certain restrictions, so you cannot put too much cost on the packaging box, and focus on the economical type.

3. Recyclable packaging strategy. The reusable packaging box strategy means that the packaging box can serve other purposes after the product is used. This strategy can not only use the consumer's multi-purpose mentality to induce consumers' purchasing behavior, but also allow consumers to feel extra use value. At the same time, the packaging box will play an advertising role again during the recycling process.

4. Multiple packaging strategies. Refers to an enterprise that puts related other product combinations into a box based on popular consumption habits and sells them as a bundle. The advantage of this packaging strategy is that one item carries multiple items, which is convenient for consumers to buy and expand their sales.